Selected work

The work.
And what went into it.

A few examples of what I’ve led, how I approached the assignment, and what we put in place—across agency leadership, client work and embedded roles.

Go-to-market,
end to end.

Developing the growth plan, then working with the internal team on the media, measurement, partner support and processes to run it.

Leading a shared growth team across functions to support new product offerings and make testing and optimization more nimble.

Connecting attribution, reporting and forecast models so the team can plan spending, understand performance and decide what to change.

Bringing customer research, experience design and working prototypes into the same process to define what the business should build next.