Embedded strategic executive and transformation leader. 17+ years across PE-backed portfolios, Fortune 500 brands, and high-growth companies.
I partner with PE sponsors, founders, and enterprise leadership teams through flexible structures tailored to the mandate:
Redesigned GTM strategy, agency architecture, and measurement infrastructure for a $300B+ PE-backed firm.
Designed the strategy, prototypes, and phased roadmap that took a national QSR brand to its highest sales period.
Led discovery, RACI development, and Commerce Enablement pilot to restructure a Fortune 500 tech org.
I operate beyond the advisory deck. I am brought in to architect the solution, manage the execution ecosystem, and build the infrastructure required to sustain the outcome.
A growth mandate without an operating infrastructure is just an idea. I diagnose foundational gaps—from fragmented data to misaligned GTM strategies—and engineer the comprehensive, phased roadmaps that turn boardroom targets into executable reality.
In-depth looks at strategy, execution, and outcomes for enterprise initiatives.
How an orchestrated, customer-centric strategy charted the course for a national QSR brand to grow digital sales from 22% to 50%+.
Transforming an agency services function into a scalable consulting-grade advisory practice competing with major consultancies.
How a redesigned GTM strategy, agency architecture, and advanced measurement framework scaled media for a PE-backed firm.
How an embedded Growth Pod and modernization initiative unlocked a stalled streaming launch for a Fortune 500 media company.
How performance forecasting, CRM infrastructure, and enthusiast-segment targeting scaled DTC revenue across a 12-brand portfolio.
An embedded Chief-of-Staff engagement: building the operating infrastructure, agency ecosystem, and data foundations to execute growth.
Discovery, operating model design, RACI development, and pilot execution — building central-federated digital architecture.
How a unified attribution infrastructure and weekly optimization cadence shifted a retailer from vendor-reported silos to data-driven marketing.
Currently accepting conversations for Q3/Q4 embedded engagements, interim leadership roles, and strategic advisory mandates.