17+ years leading transformation, growth, and operating model design across PE-backed portfolios, Fortune 500 brands, and high-growth companies.
With a career spanning senior leadership roles in digital transformation and consulting, I specialize in translating complex business challenges into actionable, revenue-driving roadmaps. I don't just deliver recommendations—I design the methodologies, team structures, and cross-functional pod models required to bring strategies to life.
My work sits at the intersection of experience design, marketing modernization, and operational readiness. From charting the course for a national QSR to double its digital sales, to transforming an agency services function into a 40+ person consulting-grade advisory practice, I focus on building sustainable, scalable systems that create immediate value.
Methodology design, IP creation, and scaling cross-disciplinary consulting teams.
Loyalty program strategy, ordering experience optimization, and digital ecosystem orchestration.
Agile pod structuring, process modernization, and bridging strategy to technical architecture.
Embedded executive engagements for PE-backed and Fortune 500 organizations. Operating as Interim Head of Media, Chief of Staff, and Strategic Advisor across portfolio companies and operating businesses requiring senior leadership through critical transformation windows.
Featured engagement — Creative Planning (TPG Portfolio): Stepped in as Interim Head of Media to redesign GTM strategy, agency architecture, and measurement infrastructure for a $300B+ AUM PE-backed wealth management firm. Built the operating infrastructure to support a 4.5x scaling of full-funnel media investment alongside concurrent MarTech and CRM modernization.
Led the strategy practice for an integrated consultancy serving Fortune 500 brands across media, automotive, retail, and apparel. Built consulting-grade methodologies for digital transformation, operating model design, integrated GTM, and marketing measurement — deployed across enterprise engagements ranging from streaming launches to multi-brand operating model redesigns.
Key clients: Fortune 500 streaming media, multi-brand apparel ($3B+ revenue), automotive performance portfolios, omnichannel retail, and PE-backed financial services.
Built and scaled a modern advisory practice inside a national marketing services organization. Transformed a traditional services function into a 40+ person consulting-grade strategy practice with proprietary IP, methodology, and pod-based delivery models — capable of competing with major consultancies for enterprise transformation work.
Results: Scaled the practice to 40+ practitioners, established pricing power in advisory engagements, and lifted advisory revenue 65% over the period. Designed and codified the methodologies (need state development, growth diagnosis, capability assessment) still in use across the practice.
Senior strategy and account leadership roles across digital agencies and integrated marketing organizations. Built the foundational expertise in customer experience design, loyalty strategy, and digital transformation that underpins current advisory work.
I design the research architecture — need state frameworks, RFM analysis, loyalty diagnostics, ethnographic interviews — that tells you which customer, which moment, and which behavior actually drives revenue. The goal is not insight for insight's sake, but a defensible foundation for prioritization, segmentation, and product investment decisions.
Before strategy, I conduct structured current-state assessments across digital maturity, measurement infrastructure, and capability gaps — so recommendations are grounded in evidence, not instinct. Outputs include capability heatmaps, maturity scorecards, and prioritized roadmaps that name owners, sequence, and dependencies.
I design go-to-market strategies that connect brand, product, media, and CRM into a single integrated system — with explicit ownership, sequenced phases, and measurable outcomes at every stage. Strategy translates directly into activation plans, agency briefs, measurement frameworks, and operating cadence.
I design the channel architecture, agency ecosystem, and measurement framework that makes scaled media investment defensible — not just bigger. Includes upper-funnel demand creation, performance media governance, attribution methodology, and the operating cadence to optimize weekly.
I build the data infrastructure — multi-touch attribution, media mix modeling, unified dashboards, incrementality testing — that shifts organizations from gut-feel budget allocation to data-driven decisions. The output is not a deck; it's a working measurement system the team uses every week.
I design operating models, team structures, and capability roadmaps that leave organizations fundamentally stronger — not dependent on continued external support. Includes RACI development, pod design, governance routines, and the in-house capability build needed to sustain transformation after the engagement ends.
Embedded engagements, advisory mandates, and transformation programs.